About us

James is both director and founder of Beyond40 and has worked in the Personal health and wellness industry for over 26 years. Studying at the Australian Catholic University, James gained a Bachelor’s degree in Human Movement. He then continued his training at the Australian Coaching Institute, where he successfully certified as a Life Coach and Neuro-Linguistic Programming Practitioner. He is a fully qualified health professional and has over 30,000 hours of personal training and wellness coaching behind him.

James has worked in and with various businesses. From health Gymnasiums, fitness studios, corporate wellness programs to real estate and property development companies, network marketing, and executive Life coaching. Some of these companies include Gardens Lawyers, Richard Ellis, Workhealth Australia, ALE Health Services, Gosford city council and Athletes Gel, to name a few.

Vision for the Beyond40 concept came in 2017. Bella Mezzo was a longstanding client of James’, and they started training together back in 2007. Being 86 years old, they focused diligently on the quality of Bella’s lifestyle and maintaining his functionality through various training methods. After ten heartening years of working together, Bella peacefully passed away in his own home and his own bed

This got James thinking. He recognised the importance of individual well-being and longevity – identifying that the last decade spent working with Bella had a hugely positive impact on the quality and enjoyment of Bella’s later years. 

As more time passed, James started noticing the physical day to day struggles of his parents. After talking with a number of his friends who shared similar stories regarding their own parents, he decided to set the foundations for Beyond40. 

Everyone was asking themselves: how do we avoid spending the last 20 years of our lives or longer stuck in a nursing home? How do we avoid being completely codependent on outside help or evade being kept alive by pills from pharmaceutical companies?

These are questions that leave many people concerned for their future – something they believe they have no control over. But this isn’t always the case, and James realised that it’s about turning the question into a practical approach. ,

Instead, we should ask ourselves:

What do we need to do in our 40’s and 50’s so that we may live an active, joyful, healthy life into our 90’s and beyond AND whilst living IN OUR OWN HOME?

Beyond40 has been designed to answers this question in six main categories:

  1. Exercise 

  2. Nutrition 

  3. Brain health 

  4. Mind Health 

  5. Longevity Bio Hacks for the Body, Brain and Mind 

  6. Community/Social/relationship structures and their power on anti-Ageing and longevity of a joyful life

The first three points look at our PHYSICAL BODY, its needs and why it’s essential to take some time each day to ensure we age well. 

The fourth point looks at our INTERNAL SPIRIT. The health of our mind and overall resilience to life, using techniques such as self-talk and belief systems

The fifth looks at SCIENCE – following the latest research on what we should be doing to live a long and healthy life.

The sixth point deals with the FUNDAMENTALS OF WHY we want to live a long life. Our DNA genetics are wired for connection and a sense of belonging. The art and skill set of utilising this understanding plays an integral part in the quality of our life. This may look different for everyone and yet the intention and purpose is the same for all.

Beyond40 builds a bespoke framework for you to discover how to live an authentic life and develop the best version of yourself

But how do you determine, set up and implement daily practices to encourage the art of living true for YOU? 

Beyond40 does this by using its unique “LIVING TRUE” Method. 

Firstly, we ask you to EXAMINE yourself from the inside out and discover YOUR health and life philosophy.

Secondly, we help you DESIGN and Explore new knowledge and strategies that allow you to design a new norm, a new YOU.

Thirdly, through our continuous guidance and support, you will learn the secrets and hacks to installing those new habits – implementing change as you EVOLVE into the true version of yourself.


Fourthly we CELEBRATE YOU. You will discover the EXTRAORDINARY feeling of living true, every day, with a calm, authentic energy that flows through you. Best of all, you will connect to your life in a body primed for longevity.